Pick-Your-Own Farming

Free Yourself from Farmers Markets and Join the Agritourism Revolution!

Megan Neubauer and her father Jack founded Pure Land Farm in 2012. After five years without a profit at farmers markets, they decided to convert Pure Land to a pick-your-own and quickly discovered the benefits of agritourism. By reallocating all the harvesting labor to visitors and because the produce is sold upon harvest, Megan and Jack have found they're able to spend more time on the work of growing, allowing them to produce much more food than they could pick, prep for market, and sell by themselves.  Upon encouraging other farmers to try pick-your-own, Megan and Jack ran into the same resistance over and over; most farmers are hesitant to allow the public onto their property, and they don't know how to create a good guest experience. "I searched high and low for resources on how to run a pick-your-own when we started, but there's just nothing out there, which is why I wrote the book," said Megan. "I hope it will help other farmers see the potential in agritourism not only for profitability, but to push the entire local food movement forward by educating the public about regenerative agriculture through the power of fun, immersive experiences on farms.

SKU 7796, Copyright 2023, softcover, 152 pages. 

About the Author:

Megan Neubauer is a farmer in North Texas. She graduated with a BS in Biology from Boston University in 2004 and after several years working in biotech and scientific research, Megan and her father created Pure Land Farm in McKinney, TX in 2012. Pure Land Farm uses organic, regenerative growing methods on three acres of thornless blackberries and two acres of diversified fruits and vegetables, exclusively marketing their products using agritourism. Since 2016, Megan has also served as the Executive Director of the Seed Project Foundation, a McKinney nonprofit that funds agricultural, educational and community initiatives that support sustainability, and mentors their donation farm, McKinney Roots.