Thea O’Carroll, What Organic Buyers Are Looking For MP3

Along with its meteoric growth, the organic marketplace has become increasingly competitive and complex. Buyers often choose from multiple — but very different — sources of supply. In this practical session, third-generation farmer Thea O’Carroll will demystify the marketplace for growers. Learn simple things you can do to ensure product quality and to be more competitive in the organic marketplace.

(18 minutes, 56 seconds) Recorded at the 2017 Acres U.S.A. Conference, Columbus, Ohio, Thursday, December 7, 2017.