Julia Hofmeister: The Market Outlook for Organic & Non-GMO Growers MP3

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Julia Hofmeister is the Director of Member Relations with Mercaris, an agriculture-based technology start-up that provides up-to-the-minute data and analysis around organic & non-GMO commodity markets, as well as an online auctions platform.

Julia is start-up veteran, having worked with several food-tech startups throughout her career—including San Francisco-based AgLocal, a where she helped sustainable family farmers better market their value-added protein products. She will lead an engaging and informative discussion — targeted toward farmers but inclusive of all players in the organic and non-GMO grain supply chain — around using data and new technological tools for improved marketing, decision-making and better business outcomes for organic, non-GMO and identity-preserved (IP) commodities. Hofmeister will make a presentation around price discovery of organic, non-GMO, and IP commodities, and using data for increased market transparency and efficiency.

56 minutes, 29 seconds (20.3 MB)

Recorded at the 2018 Acres U.S.A. Conference, Louisville, Kentucky, Dec. 4-7, 2018.

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